In This Issue WCR - this year's Rockin' entertainment Hilton Anatole Carolyn's Chatter Rock On Park Place Car Raffle WCR will Rock n' Roll the night for  Gala 2010!     The 2010 Gala is excited to announce World Classic Rockers (WCR) as this year's featured entertainment. The band consists of former band members from Santana, Journey, Boston, Steppenwolf, Toto, and Lynyrd Skynyrd who know how to "rock the house". Founded by Nick St. Nicholas of Steppenwolf in 1995, WCR is known as a "rock supergroup" that performs all over the country. Their concert is sure to leave you in a trance, convinced you were at the concert of the century.   Own a brand new Lexus! Choose from two Park Place Lexus models to own, PLUS one year of free gas. $50 per ticket. Only 2,000 available. Winning ticket drawn at random the night of Gala 2010  (April 24, 2010)  Need not be present to win. Car Raffle Details

Presenting Sponsor for Gala 2010     www.creditfreelife.com

bottle of wine from the CCCAC wish list today (additional details at store) AND they will take 10% off your personal purchase!

Click here to make a donation to the Gala Auction

Carolyn's Chatter  Dear Friends of the Center, Hello 20-10! Wow, what a roller coaster of a year 2009 was. As I sprint into this new year, I have several "new year's resolutions" on my agenda. Unfortunately, I can't tell you what they are, but I can share with you that this year will be ROCKIN'.    Now, some of you may be thinking, "didn't she just do this last year?" Well, when the Center asked if I would be willing to chair it again, I couldn't say no.    For those of you who attended last year's Safari Soiree,  you know I can throw one heck of a party. I knew this year would be a whole new challenge, but with my amazing committee of volunteers, we have planned a night of rockin' and rollin'. Just check out what has been groovin' since we last spoke.   XOXO - Carolyn Speese, 2010 Rockin' Chair Queen!

Park Place Lexus generously hosted the 2010 Gala Kick Off party with the help of Silver Fox back in October. Here are a few people who were on the scene!        Hiya and David Hoffman                                  Richard and Cathy Riccardi           Cindy Sutley and Judy Murphey                            John and Joa Muns  Mark and Carolyn Speese

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Local Marketing

It has often been said that in order for a business to succeed nationally, they must first succeed locally. While this isn't always the case for every business, it is sound advice to follow. When you have the support of your local community, you may find that it is easier to create marketing promotions. Usually you can partner with nonprofit foundations and schools and reach a new audience, while boosting your company's image. Here are some tips to help you get started with local marketing:

Tip # 1 - Reputation

You must build your reputation with your local community. This will come through supporting some events and local causes. For example, purchase a float to drive in the city parade on the 4th of July, this is a great way to let people know you are part of the community. Gain a good reputation with the city by having excellent customer service skills. If possible, set aside a few hundred dollars that you can use when schools come knocking at your door when they need help to raise funds for a play or a band trip. Finding ways to give back to the community will quickly build your companies reputation and people will respect your business

Get active with your local community. This isn't as hard as it may seem and you can do it with flyers, mailers, and simple phone calls.

Tip # 2 - Local advertising

Instead of spending money advertising to the big newspapers, advertise to your local newspapers. Usually each county will have it's own newspaper, try to get a weekly or monthly spot in each paper so you can let people know you are in business in their community. Since newspaper advertising can get quite expensive, partner with some other companies to promote your business. This way you split the costs of advertising and you gain exposure to a larger audience.

If you don't want to do a print ad, find out how much it costs to do an ad insert. This is a great way to get the attention of a local audience, especially if you place it on bright paper and make it stand out.

Tip # 3 - Door-to-door marketing

To gain the attention of your local community, go out and meet them. Door-to-door marketing can be something simply like hanging a flyer on their door or you can do something more extensive like a meet-and-greet. If you go out and knock on doors, be careful not to sell your business too much because a lot of people do not like solicitors and they may automatically assume you are a salesman.

Tip # 4 - Local Directories

Be sure to get listed in the local directories. A lot of communities will offer advertising for the local directories too and this is a great way to gain exposure with your target audience

Tip # 5 - Get online

No matter how big or small your business is, you need to get online. Building your web presence is a great way to not only get known locally, but nationally as well. Add things to your web site that will attract your local audience. Perhaps add information about traffic updates, weather, and local news. This is a simple way to become and all-in-one web site for your local guests. Once your business grows to a national audience, you may want to consider using unique URLs for your local audience and your national audience.

www.friscotexas.gov/safetytown
www.FastFindDirectories.com

We’re excited about new opportunities social media sites like Facebook and Twitter are presenting!

As a fan, you can get updates about our directories as well as special offers from businesses and news about the communities we serve! As an advertiser, you can take advantage of Fast Find Directories’ new page on Facebook.com to let more people know about your business and drive traffic to your website! Just leave a message or post a link to your site on our page and get the word out to everyone who has become a fan of our Facebook page.

We’re also excited about Twitter. Follow our tweets on Twitter for  information about our company and directories as well as your community!